What does that name, or logo on any watch represent and mean? Often it's merely the founder's name, sometimes a catchy word that sounds cool, accompanied by some arbitrary logo that's irrelevant concerning anything of importance. Our watches come with a story to tell. Not ours though; your story and your connection with God. This watch isn't about trying to impress people with your wealth or status, it draws the attention to the story of the One who earned that crown of thorns on our dial, and your connection to Him. It's a conversation starter built with quality and durability in mind, leaving nothing to be desired.